Guides
Guides
Short, practical answers to the questions people ask before commissioning work, written by the team that runs the orders.
5 min read
What should a logo cost in Egypt?
Why quotes range from 500 to 50,000 EGP, what actually drives the number, and how to tell a cheap logo from a false economy.
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What to put in a design brief
The difference between a brief that gets what you pictured and one that generates three rounds of revisions, with the questions worth answering before you pay.
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Print-ready vs web-ready: which files you actually need
Vector or raster, CMYK or RGB, and why the printer rejected your file, in plain language, without the jargon.
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